Ping is a one-day creative conference for design and tech students, organized by Bekk. Ping's profile seeks to capture the very essence of the event: an explorative state of mind, where students are challenged and can explore various themes and aspects of designing and building digital services.
Ping’s profile is subtly linked to Bekk’s visual identity, but the execution is freer, more playful and colorful. The shapes and the metallic expression give a sense of engineering and cross-functional collaboration between design and technology. (Overall a nice description of the culture in Bekk.)
In the physical application of the profile, the metallic expression is emphasized with the help of gloss paint which creates a kind of reflection and eye-catchy. This effect on the multidisciplinary design may be an expression of the depth in Bekk.
